CLEVELAND, OH – [April 23, 2025] –Cuyahoga Land Bank has undergone a transformative rebrand, marking the first major update to its identity since its establishment in 2009. Over the past 15 years, the organization has driven an impressive $3.6 billion in economic impact across the region. This rebrand signifies a new era, expanding beyond traditional land banking efforts to include brownfield remediation, commercial development and affordable housing, ensuring a broader impact on the community.

The rebranding effort was supported by the organization’s founder, Gus Frangos, whose visionary leadership guided the Land Bank’s evolution. Frangos passed away unexpectedly on August 10, 2024. Before his passing, he played an integral role in shaping the rebrand by participating in the discovery phase with the agency leading the effort. His insights and passion laid the foundation for the new identity, encapsulated by his powerful statement:

“We’re cutting edge. We’re pushing the needle in all kinds of spaces. We’re resourceful. We’re very transparent and community engaged. We have a bold mission, but we do it with a quiet resolve.”

These words became the cornerstone of the Land Bank’s new identity, reinforcing its commitment to innovation, transparency and deep community engagement. The updated brand embodies the organization’s forward-thinking mission while staying true to the foundational principles that Frangos championed.

“Gus’ leadership and vision were instrumental in shaping not only the Cuyahoga Land Bank but also the broader landscape of community and economic development in our region,” Cuyahoga Land Bank President & CEO Ricardo León said. “This rebrand is both a reflection of where we are headed and a tribute to our legacy.”

As the organization moves forward, it remains dedicated to its mission of revitalization and economic growth, ensuring that the principles set forth at its inception continue to drive its impact in the years to come.

For more information, visit cuyahogalandbank.org or contact Rachel Trem at [email protected] or 216-698-2760.

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Cuyahoga Land Bank is a private, non-profit, government-purposed entity formed following passage of Ohio Senate Bill 353 in 2009, which granted county land banks the special community development powers needed to improve neighborhoods. Cuyahoga Land Bank’s mission is to strategically acquire properties, return them to productive use, reduce blight, increase property values, support community goals and improve the quality of life for county residents. Now in its 16th year, Cuyahoga Land Bank has several initiatives specifically designed to support the revitalization of Northeast Ohio communities, including, Realty Reimagined (a nonprofit real estate brokerage), Land Bank Charities and the Cleveland Site Readiness Fund (an economic development community land assembly tool).